No single typeface has had more of an impact on my life than Casey. How’s that for an intro?
In the summer of 2010, when I was trying to get a jump start on my work for my Senior Thesis in my final semester at Auburn, I was trying to settle on a name and a theme for my project. I knew I wanted to do something about baseball, and as I gathered research and inspiration I settled on the connecting thread being “baseball minutiae”—the little bits of language, mathematics and ephemera that have been created surrounding America’s pastime. But I had no idea what to call it.
I’m terrible at naming things (rejected names for the Eephus League include “Full Count” and “Cheap Seats,” groan) but I had at least settled on the fact that Casey was going to be the baseball script I went with. It reminded me of my 1999 Fleer Ultra baseball cards (which use something like Philly Sport Script) which is my all-time favorite set. So I started setting words in Casey. And one of the words on my list of interesting baseball jargon was “Eephus”, and as you can see, “Eephus” looks fucking fantastic in Casey Bold. So, in effect, Casey named what became my small business and has been my creative outlet for the past 7 years. I’ve had people ask me if the logo was custom lettering and I always take delight in telling them no, it’s just a gorgeous script named Casey designed by Leslie Cabarga. I even left the connecting stroke on the end of the “s” because I’m a Dance With The One That Brung Ya kind of girl.
All that is to say is that Casey is a supple, fat-bottomed girl of a script that straddles the line between sporty and full-retro with a gorgeous wavy rhythm to its strokes, bowls and connections. I’m truly surprised this font hasn’t seen more widespread usage. It’s right at home in a diner aesthetic or on a baseball jersey, and I think the Bold weight in particular has a lot of dignity about it—it doesn’t feel cutesy or overly stylized. It’s a strong, confident take on an interesting style of script that has been shown too little love in the digital era of type design.